Woman’s Search for Meaning

As we grow up, we each have a responsibility to make the most of our growing freedom. In the West, we champion financial and career achievement as a symbol of our success and progress toward the “American Dream.” But on the pathway towards that golden dream, if you are privileged enough to walk on that …

Workout Playlist

When I’m not hitting the treadmill or elliptical and watching late night clips on YouTube, I am blasting this high-octane workout playlist. It’s a lot of higher BPM music, almost all EDM which will push you to beat your personal best and push beyond your limits. Listen to it on shuffle and get shredded! Warning …

3 Insights from Brick and Mortar Retail

While ecommerce has taken center stage in the past decade, we still have a lot to learn from traditional brick and mortar businesses. Physical retail still makes up 90% of all purchases in North America, and is still predicted to remain well over 80% within the next five years. This post is the third in …

What I learned working in CPG

I was lucky that I happened to stumble into the opportunity to work for a Unilever company just out of college. I started as a temp employee supporting the medical marketing department at Slim-Fast Foods, and later came to discover my love for CRM (Customer Relationship Marketing). During my time spent at Unilever, Clorox and …

3 Things I Learned Working in Tech

Drawing upon my experience working in a number of different industries, I’m ready to start sharing the top lessons from each industry that can be applied elsewhere. Let’s start with my last gig, Director of Analytics and Digital Engagement at PointSource / Globant, a global digital transformation firm. Essentially they do software engineering for enterprise …

7 Marketing Automation Pitfalls

Starting a marketing automation program, whether for lead nurturing or for more sophisticated consumer marketing, can be daunting. After planning and initiating countless programs, I’ve compiled some common pitfalls that you can avoid, if you plan for them. I decided to post them after being asked to answering this question on Quora about what can …

self care, pt. 2

Self-care prescription: wellness plan A general down-in-the dumps feeling can be caused by a lot of different factors, from hormones, weather, relationship or and work stress, to even things like nutrition and gut balance. But starting with the moment that you feel so sad, angry and weak you don’t want to get outta bed, it’s …

self care, pt. 1

Self care prescription: solitude and company in solitude It’s time for a serious chat – beyond well-intentioned resolutions to a topic many of us have neglected for far too long. Self-care. There are many symptoms that present to indicate we have been guilty of self-neglect. Nagging loneliness, confusion, depression, listlessness, lack of purpose. Bitterness, envy, …

the skeleton woman

Currently I am slowly savoring the book Women Who Run With the Wolves by Clarissa Pinkola Estes, Ph.D. It is a quite long and philosophical book that discusses some stories and myths about the Wild Woman archetype. Beyond the typical rescued-by-a-prince fairytales, these tales teach us through oral history how to nourish our souls and …